Cannes Lions
McCANN ERICKSON ARGENTINA, Buenos Aires / GENERAL MOTORS / 2011
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The campaign is about the launch of a re-styled car from Chevrolet, theClassic, the most selling car in Argentina for the past five years. Whathappen with the fans if the most selling car in a country is suddenlyre-styled? People going mad trying to understand why. Fortunately Argentinais the country with the largest number of shrinks in the world so there wasno place for crazyness, only for funny characters that took it verypersonal.
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