Cannes Lions
MRM WORLDWIDE, Buenos Aires / CHEVROLET / 2007
Overview
Entries
Credits
Outcome
The action caused a strong impact. The average attendance rate of journalists to these events is 63%. In this case 60 invitations were sent and 56 journalists attended the test-drive (93% effectiveness–which means a 47% increase from the usual rate) and media coverage increased by 70%. Figures on declining soap sales are still unavailable.
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