It’s not easy to get consumers attention during the holiday season and spread goodwill when everyone else is on sale too. But that’s what we did with a Chevrolet retail campaign that introduced a Chevy Salesperson who looked a lot like a certain fella from the North Pole. So much so that when we show customers come face to face with him they couldn’t help but revert back to their childhood beliefs. It leads to some humorous encounters and ultimately made the case that with savings this good our Chevy dealers would look like Santa Claus to customers.