Cannes Lions
AG2 PUBLICIS MODEM, Sao Paulo / CHEVROLET / 2012
Overview
Entries
Credits
Description
By clicking in the ad, a keyboard like the tablet’s original one appears and each letter reveal a car item, with description and image. This way, challenging the user to experiment all the letters, the ad causes immersion and brings a large amount of information about the product in a innovative and playful way, with a unique feature of the gadget.
Similar Campaigns
12 items