Cannes Lions

CHEVROLET MONTANA

SALLES CHEMISTRI PUBLICIDADE, Sao Paulo / GENERAL MOTORS / 2007

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Synopsis: We found a fun and entertaining way to show that Montana has a high loading capacity. It´s a game where the customers control the Montana to catch the stuff that the people are throwing from the windows.Objectives: To show the customers that Montana has a high loading capacity.Target Group: Men/Women over 18.

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