The concept of the hotsite was created based on the offline campaign: 'New Corsa, the gifted'. The campaign was created enriching the intelligence and presence of the New Corsa, and its differentials to its competitors in the same vehicle category. The colours, images and texts in the hotsite are coherent with the offline ad campaign. Doing an analogy with a gifted child, the New Corsa is seen as a car with a high IQ level, with a contrasting presence over the competitors. The sections of the hotsite have the names of feelings and senses when you drive a car: 'look' to see the pictures of the car; 'feel' to see the pictures of the car interior; 'think' to view the optionals and accessories; and 'dive' to get to know about technical terms, like motor and security.