"Fun” was one of two spots created to launch the expressive new Chevrolet Spark across Europe.

The purpose of the spot was not only to increase sales of the Spark – the communication also needed to transform the European perception of a financially failing traditional American car company.Consumers felt cold towards the brand, so any new brand communication had to deliver on an emotional level. It had to make people FEEL SOMETHING.So, whilst on a basic level this spot is simply a demonstration of the Spark’s five seats, on another level it is a demonstration of the emotional effect that benefit can create in the consumer.The European nature of the launch prohibited the use of specific spoken language. Rather than being shackled by the limitation, the creatives turned this potential negative into something truly positive.