Media convinced Bild to act as a credible ‘Volks-SEAT dealer’ by presenting the car’s broad preferences which made SEAT become a “Volks-SEAT”. SEAT was integrated in a special editorial “Volks-SEAT” section in ‘Bild Zeitung’, running for 4 weeks. Furthermore media managed to gain support of celebrities and SEAT-drivers who are all convinced of SEAT’s advantages and outlined their personal impression of the car’s Volks-SEAT quality.

Increase of sales by 30% vs average.