Cannes Lions
PARK PICTURES, New York / CHEVROLET / 2012
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To continue with the theme of showcasing authentic moments in the brand’s history, Chevrolet and GSP launched both a new :60 second TV spot and long-form online version of the film, depicting the real-life reunion of Herb Younger with his 1965 Chevy Impala SS.Herb Younger drove his Impala with pride for many years, but in the late ‘80s he sold the car to pay for his children’s education. After five years of searching the country, Younger’s sons finally located their dad’s Impala, still in pristine condition to this day.The moment when he realizes his car has come back to him is priceless, and evokes the emotions so many Chevy owners feel for their own beloved rides.
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