In a savvy teen environment like the Much Music site, the last thing we wanted to do is get all preachy about a car product. So we didn't. Instead, we created a tasty piece of interactive eye-candy. It made a lot of sense - teens visit Much Music (Much on Demand) to watch music videos, so we simply gave them a branded visualise to play with. And the subtext was, "If you liked this thing, we hope you'll remember Chevy Cavalier when you want to get a car." To wrap it up, we pointed them to the First New Car area of gmcanada.com. The subtle approach was unique for a car company. And it drove a lot of traffic.