Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / CHEVROLET / 2012
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Description
The Chevy Volt is more than just an electric car, it’s the first of its kind. And that–like anyone who was the first in the office with an iPad can tell you–can lead to a lot of questions for the owner. In this campaign, we set out to capture the excitement and the intrigue of seeing a Volt out in the wild for the first time by showing the sorts of real conversations and situations that confront proud drivers every day.
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