Trident’s T-Shirts is a collection of funny T-Shirts that we created to help trident strengthen its brand among young audiences.

We had to create something that was interesting enough to get the attention of the magazine readers – while they drooled over the 100 sexiest women in the world. So we created an experience that was interactive and physical.

Juju's pictures became a viral phenomenon: people received them in their mailboxes even before the magazine hit the newsstands (which made the T-shirt famous overnight).

Additionally, everybody kept asking her about the T-shirt every interview she gave. One month after the magazine was published, we had sold all 4,000 T-shirts.