Revamped the Power Game featured in “El-Leila El-Kebira” in the highest traffic malls. Intensive Radio & PR support were used through using the song of the real Muppet show, which all Egyptian's minds still crave, and adapting it to Moro’s Game. Contestants energize by eating Moro before playing, following Moro’s selling line “Refuel Your Energy”.

Challenged consumer behavior and broke chocolate's lowest season; Moro's market Share increased 26%, UBA 36% and TOM increased 9 Points. Magnified brand impact through tying an authentic power game to the slogan “Refuel Your Energy”. Challenging lowest season status quo by persistence and unconventional thinking,thereby receiving high client recognition.