Cannes Lions

CHEYEF HALAK CAPTCHA

IMPACT BBDO, Beirut / LBCI / 2013

Overview

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Credits

Overview

Description

The pledge against social discrimination is an online activation based on the captcha concept created to remind the Lebanese of what fundamental humanity means.

As opposed to filling the traditional random captcha, we positively imposed a human statement that users had to type in prove their humanity.

Only then could they enter the website.

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