CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a Lebanese Broadcasting Corporation CSR campaign aimed at creating awareness and influencing behaviours for social change. The 360o campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report dangerous behaviours for a better Lebanon, one topic at a time. Starting with the traffic theme, this TVC highlights the irresponsible behavior of most pedestrians. The heartbeat of this campaign lies online, and each participant - advocate of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.