CIW prides itself on covering a wide spectrum of topics throughout the week, challenging the team to design clear iconography that would cover topics ranging from politics to music. The icons needed to communicate each topic as a whole so that they wouldn’t be limiting or specific to only one or two sessions. It was also important to avoid controversial visuals, which could be challenging in a world influenced by media headlines and stereotypes.

The design team created the organization’s new brand identity that includes a set of iconography. The primary logo can be seen as an evolution of the light bulb, two people or a sketch. All of the work is hand-drawn, free-form and kinetic. There is a sense of collaboration, energy and responsiveness in the work that embodies CIW. The free-flowing aesthetic of the new identity now creates.

The 2013 CIW conference garnered a total of 27,000 attendees, 200 speakers and 450 YOU(th) participants nationwide for the weeklong program. The conference itself was comprised of 150 events in total, and resulted in approximately 1B media impressions.