Cannes Lions

WHALES AND DOLPHINS CONSERVATION SOCIETY

JUNG von MATT GERMANY, Hamburg / WDCS WHALE & DOLPHIN CONSERVATION SOCIETY / 2005

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Overview

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OVERVIEW

Description

We redesigned stereotypical picture-postcards from typical tourist destinations. Usually you see sunny beaches, beautiful bodies, blue sea and romantic sunsets. That's exactly what we showed, too - with one exception: two pictures on each picture-postcard show stranded and dead whales on the beaches.

Outcome

Another public relation success which increased awareness of the WDCS.

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