Cannes Lions
JUNG von MATT GERMANY, Hamburg / WDCS WHALE & DOLPHIN CONSERVATION SOCIETY / 2005
Overview
Entries
Credits
Description
We redesigned stereotypical picture-postcards from typical tourist destinations. Usually you see sunny beaches, beautiful bodies, blue sea and romantic sunsets. That's exactly what we showed, too - with one exception: two pictures on each picture-postcard show stranded and dead whales on the beaches.
Outcome
Another public relation success which increased awareness of the WDCS.