Today Chicco is a Master Brand Cross Category in the world market for the babycare products and is one of the top ten Italian brands among consumer goods in the world. This year, Chicco wanted to celebrate and relaunch one of its world well-known brand icons: Well-Being, the feeding bottle that has been nourishing newborns since 1958. So, with a key-visual based on the universal symbol of the stork, we underline the strong connection between the product itself and the moment which welcomes and looks after: every baby’s birth.