As Austrians mostly forget about the date of the daylight saving time change, we wanted to remind people of the clock change with this action.

So, on 28th October 2006 (the day of the clock change), huge, oversized, clocks running backwards reminded people of this special date and demonstrated that the skin ageing process can be reversed with Nivea DNAge.

In spite of the very low budget, an intervisibility of 20,000 contacts could be generated. With the whole campaign 40,000 product samplings and 55,000 contacts with the target audience could be achieved.