To demonstrate 'Magic Body Control', a highly effective stability system of Mercedes-Benz, we used an unexpected approach: dancing chickens. Since chickens are able to keep their heads still no matter how their bodies move, they provide a perfect parallel to Magic Body Control.

We licensed the 80s disco hit „Upside Down“ by Diana Ross which we considered to be the ideal musical complement: Its elegance fits perfectly to the brand, its lyrics support the visuals and its rhythm let the hens show their dancing skills.