The G-Class by Mercedes-Benz is one of the best military 4x4 in the world. The objective was to announce the new model, the G 280 CDI, to the fleet managers of the German Military.

Because the G-Class with it’s outstanding cross country qualities can drive everywhere and to every destination, we created a brand new media idea: the new G 280 CDI drives to the fleet managers of the German Bundeswehr via fax.

The G-Class fax was sent to 30 fleet managers of the Bundeswehr. 26 of them sent the fax back to Mercedes-Benz and asked for further information about the new G-Class model G 280 CDI – a response rate of nearly 90 %.