Cannes Lions
SRA. RUSHMORE, Madrid / FLEX / 2017
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They say that in order to sleep well, you have to have a clean conscience. But Flex, thanks to its technological advances, guarantees a good night's sleep on all of its mattresses. That's why even the perpetrators of the most shameful misdeeds will sleep soundly. In this spot we see a man sleeping very comfortably, even as the narrator explains that this man treated himself to the tastiest bits of chicken at the dinner table, even as he fed the driest parts to his own child.
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