Cannes Lions
FCB INTEGRATED, Madrid / FLEX / 2004
Overview
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Credits
Description
We thought that nothing would make a trip more desirable than using the only thing we have left when we return: memories. Therefore, we created fictitious memories and sent them to the distributors so they would wish for the experiences they could live in these places.'Someone who had been to Guatemala sends them a carved Mayan calendar and a feather of Quetzal.' 'Somebody was in Prague and sent them a puppet from the Black Theatre and the statue of a Golem bought from an old Jew who told him the tale of this strange being. 'This too could happen to them.'
Outcome
100% of the dealers participate in this incentive programme. Until now sales have been increased in more than 50%. This incentive programme continues…
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