Since this was the first personalised coupon platform in Singapore, customers found it both useful and fun. This was backed by the 22,800 coupons that were generated during the campaign period, and a phenomenal redemption rate of 37%. This was contrasted with less than 5% in a usual mail drop push. In this way, the BK Coupon Generator is much more cost-efficient in terms of return on investment. Plus, the re-usability of the platform adds to a long-term cost saving.The usual way of executing coupons will be via maildrops:Production cost: SGD$60,000Avg Redemption rate : 3%-5%Avg Coupons redeemed: 20,000 out of 500,000 couponsCost per redemption: SGD$3.00The agency proposed an engaging digital alternative, the BK Coupon Generator:Production cost: SGD$12,000Redemption rate: 37%Coupons redeemed: 8436 out of 22,800 couponsCost per redemption: SGD$1.40The BK Coupon Generator resulted in 80% cost saving of $48,000, and 2x more efficient in ROI. Better still, it increased engagement with the consumer by putting the brand core value 'Have It Your Way' at its heart and became a long term couponing platform for BK.