Tie your shoes, ride a bike, dance, write…life is full of actions that we perform without thinking: behaviours acquired that have been naturally internalised. Using a Nokia is just another example. To highlight the main difference between Nokia and other mobile phones - its ease of use - we created an image campaign on the concept of Second Nature. Our goal was to create a microsite that, while integrating the latest video and interactivity technology, would transmit the concepts of naturalness,everydayness and ease of use that the campaign is based on.