Nando's commercial highlights the success of "uCarmen" by relating it to its cultural and filmic origins. Through its medium, "Speed" reminded viewers of past township experiences of cinema and the tradition of oral storytelling. This is perfectly suited to its content - a local version of "Speed" peppered with inside jokes. This is a South African story told through a uniquely South African filmic medium.

Although it is too soon to gauge concrete results, "Speed" definitely generated a buzz factor. The media loved it and Nando's will continue to be included in the hype around "uCarmen eKhayelitsha". Nando's has leveraged sponsorship of "uCarmen" through a commercial which defies the mould as boldly and successfully as the film it supports.