The private body part of the children in the posters had been ripped in the shape of an adult's hand. If you looked more closely, you would find written on the back of the torn hands “Don't tear our children. Dry their tears”. This was part of a UNICEF human rights campaign to help child sexual abuse victims. With desperate hopes of evoking social interest and empathy on this specific topic, UNICEF posted posters in the main street of Seoul. The streets chosen for placing the posters had relatively high crime rates or a large number of government offices and courts.

On the poster a website address was indicated which people could access to learn more about the topic and to find ways to contribute to this cause. In this way, UNICEF was able to recruit supporters to share ideas on effective measures and preventions against sex crimes involving our children.

1. The campaign received great attention and hundreds of previously unreported cases were reported through the website of UNICEF Korea.2. More strict legal actions have been taken against criminals that have hurt the body and mind of our children.3. More than dozens of parent investigation teams have formed voluntarily to protect our children. Also, legal medical help have flooded in from the society.