Our creative solution was simple: show a kid benched with an injury attached to his bench as he goes through his day. This spot ran on Nickelodeon, Nick@Nite and on the Safe Kids website.

This was the first national TV PSA for this campaign, and the client was extremely content with the results. Viewers learned they could go to Safekids.org for more information. The audience opened their hearts and minds to the possibility that sports injuries can and should be preventedThe PSA put sports injuries on the radar of awareness for the target audience. The spot illustrated the relevance and the and repercussions of ignoring this issue. Johnson & Johnson’s twenty plus year investment in organization was revealed, thus elevating the brand in the eyes of the consumer. Viewers learned they could go to Safekids.org for more information. Website traffic rose about 25% from the PSA’s and the social media conversation took off. When Safe Kids announced a national webinar, people from 48 states registered and tuned in.