The brief was to raise awareness among the Indian parents across all socio-economic classes about the sexual abuse their children might be subjected to. Although a very serious and rampant issue, it is not discussed or addressed openly or otherwise in the Indian family. Many a time the parents fail to talk to their kids about sexual abuse due to lack of awareness on the issue. The radio spot aims at urging the parents to identify their kid’s reluctance in dealing with a certain family friend or relative, and see this as a call for help.