Activate inactive addresses that had not reacted to any mailing (A) for 3 months or (B) for more than a year. Recipients were called to sponsor children in Africa.

We developed a two step campaign that spoke to people in their own environment - and then took them to a different world - the third. What first appears to be an elegant dinner invitation turns out to just a handful of rice. Hard cases receive a condolence card - an urgent cry for help to survive. Not much effort - big impact.

The response rate exceeded all expectations: at 12.3% it was not only significantly higher than similar mailings but feedback from recipients and the client was also very positive. The mailing was also enormously efficient: the low production costs and times make it an optimal tool that can be used again in future communication attempts.