Low awareness has prevented Peace Day from reaching its potential in China.

Our goal was to create a memorable campaign to raise public awareness and get public participation on Peace Day.

To create a peace campaign that people would like to and easy to participate. There were 2 reasons that we chose table soccer as our campaign device. Firstly, football is a sport that represents peace. Secondly, table soccer is easy to participate.

An estimated audience of 557,000 got the politicians to shoot goals.

The campaign gained momentum through websites, publications and news reports. The awareness of Peace Day grew by 16% in China.