Children Action Foundation works hard to combat children malnutrition, and at this work, the participation of partners is fundamental. But, in the last years, some partners were more distant, so Children Action Foundation needed to get closer of them again, showing that the Foundation’s work can really make difference.

To raise people’s awareness in an unexpected moment. That is why we used yoghurt and a very common practice that almost everybody is used to do: to lick the top while opening the yoghurt.

While licking yoghurt's top, people could see the message.“Many children don’t even have this to eat. Help”

In that month when such action was carried out, we raised around 28% the individual fund raising and approximately 16% of the total institution funding.