10 years ago, a town known as El Salado was attacked by illegal armed persons, who killed 160 people in front of all the town's inhabitants.Ten years later, nobody remebered them, that´s why we made a campaign to help them use their indifference and amnesia for social problems of this kind, as our engine of communication.

First we used the indifference of the colombian people as a weapon, we asked in the whole country what El Salado is. 95% of the people didn´t know what El Salado was, and when we showed them what it was, people felt bad for having forgotten the worst masacre the country has seen.Then we let people know each and everyone of El Salado habitants in all mediaAfter that every one who helped people of El Salado used a symbol that identified them as El Salado helpers.Many activities and free press after that, made the Colombian goverment ask for forgiveness in public to El Salado´s people and promised to help them in the future.

1 new health stand, 1 new school, 5 great building works, 1 tobacco processing centre, thousands of families lost their fear and were able to return to their homes in El Salado, and finally, 1 town that has a future again.