Cannes Lions
Y&R WARSAW, Warsaw / MICROSOFT / 2015
Overview
Entries
Credits
Execution
We made available on Lumia smartphone devices the first ever interactive book application for the Windows Phone OS. Children’s books, is an interactive application that allows for multiple interactions for children. It’s about fun and smart education. We launched the application along with several promotional spots on YT, as well as bought media campaigns for fixed web and mobile web.
Outcome
The application was downloaded more than 53 000 times within one month.
As a result of our work we've done, we've been asked to to provide additional language versions for other European markets. The client has also decided to invest more into content for children wanting to create a series of dedicated apps that specifically target children and education.
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