Cannes Lions
CHILDREN'S CHARITY
TIEMPO BBDO, Barcelona / FUNDACION VICENTE FERRER / 2007
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Overview
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Credits
OVERVIEW
Description
Brief:To raise awareness of the plight of children in Anantapur, India and increase the number of child sponsors.
Target group:Male and female email users who are concerned about the suffering of children in developing countries.
Outcome
More than 20% of recipients visited the website to gain more information on child sponsorship in just a few days.
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