Cannes Lions
LEO BURNETT, Hong Kong / CHRISTINA NOBLE CHILDREN'S FOUNDATION / 2010
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Description
Every child should be born equal. But in reality, some are living a good life while others have no home to go to, and as a result, suffer constantly from violent abuse and sexual exploitation.
Execution
The annual report is an interactive flash presentation filled with animations and sounds stored inside a USB disk in the shape of a child’s hand. Plugging it in feels like holding the hand of a street child. And since the USB disk is reusable, the recipient will be reminded every time they use it that they have the ability to reach out and pull a child from the clutches of poverty.
Outcome
The child-hand shaped USB annual reports were very well received by the private and corporate donors of the Foundation. All proceeds go to charity, the USB annual reports were also put on sale at popular art shops for more donations and awareness. This also garnered significant awareness and PR.
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