Cannes Lions
BBH, London / BARNARDO'S / 2012
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The ad, called 'Life story', explores five stages in the life of a 30-year-old man who has been supported by Barnardo's through years of abuse and difficulty.It starts with the man explaining that he is doing well, has a girlfriend and is expecting a baby. The ad then cuts to younger versions of the man, when he was an angry teen and before that, a scared boy.The ad ends with the line, "It doesn't have to end like it began. Join us to fight for a child's future."
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