‘Believe In Me’ showcases the incredible things that can happen when people put faith in children who may not have had the best start in life. The film which features five young stars performing dramatic reconstructions of true events, shows how their narratives transformed from victim to hero thanks to the charity.

From real-life case studies, a story was written with five children being depicted doing an activity they were passionate about. It was clear we could not use the real children in the advertising and to be authentic, the Director wanted to avoid using stage school kids, so we recruited children from local sports and community groups and street cast. We looked especially for young people with an interest in the different activities featured, but also with passion, empathy, and an understanding of what we were trying to achieve. None had acted before, but they all understood the back stories and as each was passionate about and good at their activity, all understood the need to try and try again at something and to keep going, even if you fail.