Cannes Lions

CHILDREN'S CHARITY

SERVICEPLAN , Hamburg / UNICEF / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

The children’s collection was created by a professional fashion designer. A small range of bubble wrap clothes was produced and subsequently positioned in well-known clothes shops in Berlin, Hamburg and Munich within the scope of a guerrilla campaign.

Outcome

There was a market increase in donations to UNICEF and applications for patron membership in December 2006 and January 2007.

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