How to raise money to fight cancer in a cheaper, stronger and more effective way than the classic telemarketing calls? The Association for Children with Cancer had a different insight: based on the idea that those who do good deeds deserve a special place in heaven, we decided to literally sell little pieces of heaven. A campaign that cost only U$ 5,000.00 (just 30,000 blisters and one website), raised more than U$ 75,000.00.