Cannes Lions

ANIMAL WELFARE

JUNG von MATT GERMANY, Hamburg / NOAH / 2006

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Overview

Entries

Credits

Overview

Execution

This publicised the killing service and launched the most successful campaign to date for Noah. With the help of a direct link to the membership application site, we managed to increase the number of members by 15%. Compared to the same period last year, donations increased by more than 110%. News reports in daily newspapers and appearances on news shows redoubled the success of the campaign.

Outcome

With the help of a direct link to the membership application site, we managed to increase the number of members by 15%. Compared to the year before, donations increased by more than 110%. News reports in daily newspapers and appearances on news shows redoubled the success of the campaign.

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