For the ISPCC unemployment and financial stress had created a massive increase in the need for the services they provide to protect children. A need they couldn’t meet through lack of funds.Christmas is a peak crisis time for ISPCC and peak fundraising time for charities. Any activity has to be hugely impactful to generate income. With this in mind we created a radio Christmas short story that would dominate any break it featured in. It tells the tragic story of what Christmas is like for the neglected and abused children the ISPCC fights for the rights of every day.