Cannes Lions
BETC EURO RSCG, Paris / PETIT BATEAU / 2003
Overview
Entries
Credits
Execution
With precisely-constructed upstream and downstream strategic support to meet the assigned targets.Upstream, an articulated campaign that evolves easily–and at low cost–to allow for a presentation of the new clothes' collection for each season (business goals). Furthermore, the campaign fully meets the image goals of Petit Bateau as a playful, imaginative brand.Downstream, the campaign construction allows for tailor-made and original media for the brand.
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