In creating this spot for children’s clothing, we started with the idea of harnessing the natural cuteness children possess, accentuated with their unbridled imagination and senses of fantasy. Through the use of familiar fashion oriented imagery and conventional production techniques, interspersed with unconventional and naïf animation, we attempted to go beyond the realm normally inhabited by adults. Utilizing a child’s room to keep the girl comfortable in a famililar environment while expanding her innate creativity to carry us into the fantastic yet memorable world of her imagination.