Tiffany is no doubt the No.1 popular brand in the bridal jewelry market in Japan. However, with changes in the

values of younger generations, they are getting indifferent to Tiffany. We would like to rebuild the engagement with

young target.

We set up a projection system modeled after a New York streetlight at Tiffany’s Ginza Signature store. When a

couple put their hands under the streetlight, an animated story is projected on their hands. When two hands touch

and open like a book, the story unveils itself by the sensor which detects their hand movements, At the conclusion

of the story, the projector displays a wedding proposal and fits an engagement ring on the woman’s ring finger. We

realized an original story with scenario options and autograph by each couple which is projected on hands at the

end of story.