Cannes Lions

CHILDREN’S CUTLERY

KNSK WERBEAGENTUR, Hamburg / WMF / 2012

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On the occasion of its 125-year anniversary, WMF’s children’s cutlery is to be promoted.For children, eating is more than just nutritional input. It’s a sensual assault. An inspiration. It’s about uninhibited enjoyment.Spots and stains that arise when eating can become works of art – coincidentally or with the help of a little childlike imagination. WMF children’s cutlery helps them do this.

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