We decided there was no better way to do this than with a billboard campaign. So we chose strategic spots located in downtown Santiago, streets that had heavy traffic and a huge amount of people going around (pedestrians, subway exits, etc.) and we put billboards in the windows of some buildings.The billboards were simple and eye-catching: people “flying” out of the windows. These real size billboards included a simple tagline: “Somela Ventilators”.

The advertising stands were placed in the most important pedestrian walks in Santiago, those with the highest level of concurrence in terms of flow, estimating over 200.000 the traffic of people every day. The activity lasted 2 weeks, with a cost of US$5,000, including production and exhibition costs. We created great impact and interest for the brand with a cost for contact of only US$0,0025