Cannes Lions

CHILDREN'S HEALTHCARE IN AFRICA APPEAL

PROXIMITY LONDON , London / SAVE THE CHILDREN / 2007

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

The response rate was 5.46% (against a target of 4%).The average gift was £37.51 (£10.01 over target).The total revenue generated was over £170KThe cost per response was £10.59The ROI was 3.54

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