Cannes Lions
HASAN & PARTNERS, Helsinki / LEIRAS / 2012
Overview
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Outcome
The tool got a great reception from the 1,350 specialist doctors and from the 631 child health-centre personnel to whom it was sent. The leading Finnish expert on treating pain has gone on record saying that the tool is 'a very good idea'. Sales in Finland have increased by 17.8%, parents think that Pamol F is the easiest way to treat children’s pain and fever and Pamol F is now No.1 in its category.
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