Cannes Lions

CODETABS COUGH TABLETS: THE ACCIDENT (TVC)

HASAN & PARTNERS, Helsinki / LEIRAS / 2014

Case Film
Case Film
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Description

In Finland all OTC cough medicines are syrups. Except for one brand that offers relief in a non-liquid format.

SYNOPSIS:

An irritating teenager has poured cough medicine on the kitchen table's table cloth. But to his mother's relief it is not a bottle of cough syrup but a pack of cough tablets. Mother advises the teenager to clean it up himself. The teenager moans.

Pay off: These cough tablets offer non-irritating relief for an irritating cough.

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