Cannes Lions
HASAN & PARTNERS, Helsinki / LEIRAS / 2014
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Description
In Finland all OTC cough medicines are syrups. Except for one brand that offers relief in a non-liquid format.
SYNOPSIS:
An irritating teenager has poured cough medicine on the kitchen table's table cloth. But to his mother's relief it is not a bottle of cough syrup but a pack of cough tablets. Mother advises the teenager to clean it up himself. The teenager moans.
Pay off: These cough tablets offer non-irritating relief for an irritating cough.
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